Travis Branch is a life-long resident of Murfreesboro. He has two children, Ansley Branch and stepson Aden Henderson who both play a variety of sports at Murfreesboro High School and now college for Aden. Travis is also a member/founder of the non-profit organization Rattler Legacy Foundation. This foundation offers financial assistance to athletic programs at Murfreesboro schools. 

Travis attended college at Southern Arkansas University and served in the military. On days that you can't locate Travis at the store or cheering on the Rattlers, you can find him working on the family farm, Circle B Farm or working his other business, Branch Welding.